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Apart from this, we actively capture and study customer data, and track customer buying patterns online as well as offline. Of course, we are still in the process of refining all these techniques, but we are vigorously working towards achieving them.

Called Nyden, a hybrid of the Swedish words for ‘new’ and ‘it’, the line will be led by Oscar Olsson, who has worked at H&M since 2013.

International Retail Mapping: The brand has 2,700 branded chain stores across 38 markets worldwide and the products are sold in approx. 15,000 MBO’s and department stores. Selected is available on online shops as well.

Omnichannel Activation: Esprit has performed extremely well on Myntra’s platform. This partnership will enable Myntra to leverage its data driven insights to establish and strengthen Esprit’s omnichannel presence in the country. The move compliments Myntra’s offl ine strategy and will serve as a distinguishing platform by creating the right omnichannel experience for customers.6. ESPRIT

In the same stores, we also give the consumer the option of ordering online and picking up merchandise from a store if that is convenient. If not, we can deliver the products to the consumer, at his doorstep. We plan to roll this out in all stores very soon.

Bombay Shirt Company (BSC), India’s first online custom-made shirt brand for the modern gentleman is launching their new concept store in New York City. The increasingly popular Indian brand is opening in trendy Soho next week, their first USA outpost.The Soho location is a perfect complement to BSC’s online portal where customers are able to design and personalize an extensive selection of shirting options to fit a modern lifestyle

India Strategy: As sports is emerging as a fast growing fashion category in India, this is one of the most important brand launches in India for some time in the sports segment, especially considering the popularity of the brand in the US. The brand is extensively banking oon Amazon to shape their India strategy by providing data on size, colour and assortment which do well in the Indian market. The brand started retailing on Amazon India with core apparel, footwear and other offerings and is expand the catalogue eventually. The brand aims to market the product offering with global athletes it is associated with and go on to associate with local sports teams and athletes to educate them about the brand.15. UNDER ARMOUR

11 Fashion and ConsumerismThe Indian consumer market is broadly segregated into urban and rural markets and is attracting marketers from across the world. Fashion consciousness has been increasing across socio-economic segments as a result of the changing role of the Indian woman, increasing incomes and wider penetration of the media in the country. E-tailers are also vouching for higher demands in Tier II and Tier III cities.

The ASICS brand was created by Kihachiro Onitsuka in 1949, who began manufacturing basketball shoes in Kobe, Japan. Having been demobilized from war in 1945, Onitsuka resolved to form his own company and produced sports footwear for youth, which were in short supply at the time. The first competition sports shoes produced by the brand were a pair of basketball shoes, paving the way for ASICS to later become an international health, wellness and sports company continuously striving to produce the best-designed footwear in the world.

The brand’s primary target audience is predominantly women over 30 years of age who choose to wear sarees and Indian dress wear. Their secondary target audience is women below 30 years of age who seek Indian wear for important occasions in their lives including weddings, work occasions, festivals, etc. In terms of a mindset, she is progressive yet rooted. Her choices reflect her refined taste and self-expression. We see her as independent, balanced and celebrating tradition while not being bound by it.

The ASICS brand was created by Kihachiro Onitsuka in 1949, who began manufacturing basketball shoes in Kobe, Japan. Having been demobilized from war in 1945, Onitsuka resolved to form his own company and produced sports footwear for youth, which were in short supply at the time. The first competition sports shoes produced by the brand were a pair of basketball shoes, paving the way for ASICS to later become an international health, wellness and sports company continuously striving to produce the best-designed footwear in the world.

With increased competition, retailers are reinventing their business models to create value which will set them apart from their competitors. Retailers, especially in the online space, finally seem to have reached a point where discounting, as a strategy, has become unviable. Stores are therefore largely relying on merchandise available exclusively in their stores.3. Product Pricing and Product Mix

In today’s age of multi-channel retailing, Indian consumers have the luxury of choosing from a platform as per their convenience. Easy accessibility through the multiple channels has also led to a rise in the number of brands the consumer can select from according to his or her purchasing ability. While a well-travelled Indian will be familiar with international brands, the Internet and broadcasting media is contributing immensely in building consumer awareness about brands and products available not only in India but also in international markets. This has helped brands significantly in spreading their marketing campaigns to consumers in all parts of the country.1. Fashion and Consumerism

Singer said, “Under Steve M&S is changing and there’s no better time to be joining the team that is transforming the business.”

Omnichannel Activation: Myntra will now be responsible for managing Mango’s omnichannel presence including Mango.com, offline stores in the country as well as the brand’s presence on its own platform. Myntra’s position as the leading fashion and lifestyle destination with over 18 million monthly active users along with Jabong as well as its ability to use technology to create unique customer experiences helped establish it as the partner of choice for Mango. The move compliments Myntra’s offl ine strategy and will serve as a distinguishing platform by creating the right omnichannel experience for customers.5. MANGO

Tata CLiQ and Tata CLiQ Luxury launched in 2016 are operated by Tata UniStore Limited (TUL) and have been incubated by Tata Industries Limited under the visionary leadership of KRS Jamwal, Executive Director, Tata Industries Limited.

In bigger cities, where we have a warehouse, an area manager or strong staff presence, we prefer to go in for company-owned stores. However, in Tier II & III cities where we have just one or two stores and which are difficult to reach, we prefer to work on a franchise model.

Today, Soch has established itself across India as a key player in women’s retail with more than 100 stores, and now has plans to expand into the South East Asian markets. The brand plans to open their first international outlet by end of FY 2018.

Tata CLiQ and Tata CLiQ Luxury launched in 2016 are operated by Tata UniStore Limited (TUL) and have been incubated by Tata Industries Limited under the visionary leadership of KRS Jamwal, Executive Director, Tata Industries Limited.

“RIL will forge partnerships with stalwarts of textile and apparel manufacturing companies in key textile centres in west India.”

However, if we want to grow more, the only way is to go malls. In India, around 100 malls are coming up in another two years. Out of these 100, there are 25-30 that are brilliant, and we would like to be in all of these. At the moment, we have 48 high street stores and are present in 54 malls.

In bigger cities, where we have a warehouse, an area manager or strong staff presence, we prefer to go in for company-owned stores. However, in Tier II & III cities where we have just one or two stores and which are difficult to reach, we prefer to work on a franchise model.

In a recent Forbes piece, titled Why Warby Parker Is The Poster Child For The Store Of The Future, contributor Nitin Mangtani makes a case for physical stores because consumers want the personal interaction and hands-on experience when buying

For the celebrities, mainly movie stars, launching clothing labels adds another feather to their hats. For the retailers, launching labels designed by celebrities not only attracts movie buffs but also the increasing fashion conscious consumers who regularly follow style trends promoted by the celebrities. Lately, online fashion retailers have also caught up with this trend.Jabong, one of the major fashion retailers in the online space, has collaborated with the makers of the Hindi movie Dhoom 3 for the exclusive launch of its clothing line. This is Jabong’s third successful collaboration after Yeh Jawani Hai Deewani and Bhaag Milkha Bhaag.The Hindi film industry has always been a source of inspiration for Indians and retailers have learnt to capitalise on this factor. Taking this a step forward, collaborating with a celebrity for the exclusive launch of their designer label has also gained a lot of attention. Considering the popularity of the Indian film industry, movie stars are revered and their lifestyle choices are the talk of the town.

Reliance Industries (RIL) on Friday said that it has partnered with fashion ecommerce player Myntra to co-brand its exclusive denim collection Mast & Harbour with R|Elan FeelFresh.According to the company, the special denim collection of Mast & Harbour is made from fabric using R|Elan FeelFresh technology that offers anti-microbial and anti-odour properties, as it is embedded with silver particles that inhibit bacterial growth